The PR Firm 
Outdoor Companies Trust 
To Spread Their Product News

With over 20 years of marketing experience in the outdoor, hunting and fishing industries, we spread the word quickly and cost-effectively.

Maximize your marketing budget
Generate more free press coverage
Get more bang for your buck than traditional advertising
Use the power of publicity to increase awareness and sales

Hire public relations professionals with a proven track record

What We Do

Media Relations

Firefly Publicity has established relationships with writers, editors and publishers of outdoor magazines. In addition, Firefly Publicity maintains an electronic database of newspaper reporters, radio and TV outdoor shows, outdoor bloggers and forums. These key influencers can bring your message to thousands of consumers with the added credibility of a third-party endorsement. A professional pr firm, like Firefly Publicity, knows how to navigate this changing and challenging media environment.Firefly Publicity provides a variety of public relations services but it specializes in media relations activities. 

Product Launches - Product Reviews in Key Outdoor Media

  • Develop the message points
  • Write press releases and create press kits
  • Select key media for your message
  • Contact the media via phone, email or personal visit
  • Schedule meetings with the press at trade shows
  • Coordinate product shipping for writers to test or photograph
  • Follow up to ensure the writers have everything they need
  • Deliver coverage samples for management, sales team and retailers
  • Evaluate the success and assign a dollar value to the coverage

Social Media

Smart marketers are taking advantage of the power of social media like Facebook, Twitter and LinkedIn to cost-effectively build relationships with consumers, tell their brand story and sell their products and services. Over 60 million Americans are active Facebook users. Firefly Publicity can help companies develop a social media strategy and objectives, set-up initial pages and manage postings. We can also provide staff training so you can manage this important activity in-house.

Search Engine Optimized Content

Search Engine Optimized press releases help search engines find information about a company’s products, services or marketing efforts. Increase your search engine ranking with carefully crafted press releases, drive traffic to websites and increase sales and awareness. Firefly Publicity has helped clients achieve the coveted #1 ranking on Google. This means your customers and potential customers will be able to find you, learn about your company and purchase your products.