FAQs

Q: I don't have a lot of money to spend on marketing. Why should I spend it on public relations?

A: Public relations is a very cost-effective way to promote your products or services to a lot of people. And when a writer says that your product is good it means a lot more than if you said your product was good. Don't underestimate the value of a third-party endorsement. Credibility counts.

Q: If I invest in public relations should I still advertise?

A: Public relations is a great communication tool. In fact it's one of the first things you should do to gain brand awareness. The downside of public relations is that you cannot control the message. A publication may use the wrong phone number in the article. They may mention your competitors' products in the same article. If you're not working closely with the media, they might even give your product a negative review. With advertising, you create the message and it runs in the media you choose. The downside of advertising is basically the price. Generally, you'll pay someone to come up with the ad concept or idea, produce the ad, shoot the photography, plan the media schedule and then buy the media space.

Q: Why should I hire Firefly Publicity when I can have my administrative assistant fulfill writer requests for information or samples?

A: Hiring a seasoned public relations professional to pro-actively contact writers will undoubtedly deliver more coverage for your company. A pr pro knows how to approach the media and pitch a story idea. An experienced pr pro will also know how to handle sensitive issues with care and tact. Remember, an "off-the-record" comment by your staff can easily lead to negative press. Someone who has had extensive media training will be able to handle difficult questions professionally.

Q: I just need someone to write a press release for me. Can you do that?

A: Firefly Publicity can write a general press release for you or tailor a release to a specific magazine or newspaper. We will take care to create an "optimized" press release that you can place on your website. We'd also be happy to connect you with the right audience through the right media vehicles too. Give Kim Emery a call and we'll get started right away.

Q: Can you buy media space for my ads or create my ads? Or create my website?

A: Firefly Publicity is focused on public relations services. By focusing our efforts on one communication discipline we can achieve greater results for our clients. We're not trying to be experts in everything. We can collaborate with your other marketing partners or gladly refer you to our colleagues that specialize in creating ads, buying media space, building websites or doing search engine marketing (SEM) and search engine optimization (SEO). You'll benefit from our "specialist" philosophy. We're keeping up with the latest techniques and technology in our public relations field. We simply couldn't maintain expertise in all areas when change is happening so quickly these days.

Q: What kind of clients do you work with?

A: Firefly Publicity will work with most clients. Of course we prefer to work with companies who offer high quality products and services. We have extensive experience with clients in the outdoor recreation area: hiking, hunting, fishing and boating. We've also helped hotels, casinos and tourism boards build their business and increase sales. And we love shoes. All of them from brawny work boots to rugged casuals, women's flats to hunting boots, stacked heels to snake boots, pac boots to trail running shoes, hiking and backpacking boots, and boat shoes to mountaineering boots.

Give us a good product and we'll tell the world about it.