FOR IMMEDIATE RELEASE

Firefly Publicity Hired to Promote Irish Setter Hunting Boots

(June 2007 – Red Wing, MN) Irish Setter, a division of
Red Wing Shoe Company, recently selected Firefly Publicity to handle its public relations efforts. Irish Setter previously handled public relations activities in-house.

“Sportsmen definitely benefit from our innovative footwear. They just need to know more about them and understand why our boots are better. With Firefly Publicity we know that more people will learn about our high quality products and in turn purchase them,“ stated Mark Dinndorf, Outdoor Brands Manager at Red Wing Shoe Company. “We've known Firefly Publicity President Kim Emery for a long time and know she'll do a great job representing our brand.”

Based in Red Wing, Minnesota, Irish Setter provides high performance outdoor footwear for specific hunting and fishing activities. Irish Setter's heritage is in upland hunting but over the years the line has expanded to include big game hunting boots, fishing shoes and a full line of rugged casual shoes. Irish Setter footwear can be purchased at outdoor specialty retailers including Cabela's, Bass Pro, Dick's Sporting Goods, Gander Mountain. Visit irishsetterboots.com for a store near you.

Firefly Publicity proves pro-active public relations solutions for companies in the hunting, fishing and outdoor industries. “Public relations is a great way for companies to gain exposure and maximize the effectiveness of their marketing budgets,” said Kim Emery, Firefly Publicity's owner. “Irish Setter is a great pr client because they have quality products with technology stories that set them apart.” Emery's previous experience includes Johnson Fishing, SpiderWire fishing line/rods/reels, Stearns flotation devices and Vasque outdoor footwear marketing efforts. For more information on Firefly Publicity visit fireflypublicity.com or call 651.388.7896.

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