Measurable Results From Pro-Active Public Relations
Our public relations efforts have helped clients earn awards like the coveted “Gear of the Year” award from Outside Magazine for trailrunning shoes and the prestigious “Best of the Best Award” from Field & Stream for hunting boots. These awards and their press coverage drive consumers to retailers. We can provide reprints to your retailers and create point-of-purchase materials to drive sales.
We’ll deliver results with a tremendous return on investment (ROI). Many clients have enjoyed over $200,000+ in value annually. You can use the press clippings with your sales force, retailers and consumers to generate enthusiasm for your brand and generate product sales.
You’ll receive an activity report every month and a quarterly media value report to show you the results of Firefly Publicity's pro-active efforts on your behalf. The media value report provides a total dollar amount of the coverage (based on advertising rates). We'll also include details like the circulation of the publications so you have an idea of how many people were exposed to your brand.
Give your products the attention they deserve. Call Kim Emery today to find out how soon you could be seeing results
.
We’ll deliver results with a tremendous return on investment (ROI). Many clients have enjoyed over $200,000+ in value annually. You can use the press clippings with your sales force, retailers and consumers to generate enthusiasm for your brand and generate product sales.
You’ll receive an activity report every month and a quarterly media value report to show you the results of Firefly Publicity's pro-active efforts on your behalf. The media value report provides a total dollar amount of the coverage (based on advertising rates). We'll also include details like the circulation of the publications so you have an idea of how many people were exposed to your brand.
Give your products the attention they deserve. Call Kim Emery today to find out how soon you could be seeing results
.
Testimonials from Outdoor Industry Leaders
"Kim Emery is a good writer and has a knack of keeping on top of details. In my opinion, she is fully capable of being of significant value to any client and in the outdoor fields of fishing, hunting, and camping in particular."
- Clem Dippel, ESPN, Bassmaster, Fishing Tackle Retailer and icon in the fishing industry, sports.espn.go.com/outdoors/bassmaster/index
"Kim Emery was exceptionally helpful in the myriad of stories I've done about hunting, equipment and other subjects over the years. I never ever heard her say she couldn't do it. That's incredibly important to a photo-journalist."
- Soc Clay, legendary photojournalist in the outdoor industry, socclay.com
"Kim Emery does a great job promoting her clients' products. She knows how to pitch an idea and thinks of creative ways to reach influencers and consumers. Kim understands the importance of developing relationships with the media and has been doing that for years in the hunting and fishing industry."
- Kelly Gohman, Associate Publisher North American Fisherman, fishingclub.com
"Kim's solid relationships with writers in the hunting, fishing and outdoor industries have been valuable in getting press coverage for us. At trade shows she's constantly meeting with the press. Kim can quickly grasp and confidently communicate the technical aspects of our products. She's also extremely productive and relentless with follow through."
- Mark Dinndorf, Irish Setter & Vasque Brand Manager, Red Wing Shoe Company www.irishsetterboots.com and www.vasque.com
- Clem Dippel, ESPN, Bassmaster, Fishing Tackle Retailer and icon in the fishing industry, sports.espn.go.com/outdoors/bassmaster/index
"Kim Emery was exceptionally helpful in the myriad of stories I've done about hunting, equipment and other subjects over the years. I never ever heard her say she couldn't do it. That's incredibly important to a photo-journalist."
- Soc Clay, legendary photojournalist in the outdoor industry, socclay.com
"Kim Emery does a great job promoting her clients' products. She knows how to pitch an idea and thinks of creative ways to reach influencers and consumers. Kim understands the importance of developing relationships with the media and has been doing that for years in the hunting and fishing industry."
- Kelly Gohman, Associate Publisher North American Fisherman, fishingclub.com
"Kim's solid relationships with writers in the hunting, fishing and outdoor industries have been valuable in getting press coverage for us. At trade shows she's constantly meeting with the press. Kim can quickly grasp and confidently communicate the technical aspects of our products. She's also extremely productive and relentless with follow through."
- Mark Dinndorf, Irish Setter & Vasque Brand Manager, Red Wing Shoe Company www.irishsetterboots.com and www.vasque.com