Smart, Professional Marketing For Outdoor Brands
Firefly Publicity’s owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival, and negotiated product placement in films. Kim’s experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.
Leisure & Outdoor Industry Marketing Experience - Partial Client List
Outdoor Recreation and Camping
- Vasque hiking boots and trailrunning shoes
- Irish Setter by Red Wing hunting boots and fishing shoes
- Irish Setter Apparel featuring hunting-inspired clothing
- Norsemen Outdoors fishing gear
- StowMaster landing nets
- NutriShield insect repellent
- Serious Grouse Hunting book
- SpiderWire fishing line and rods/reels
- Johnson Fishing products
- Moonlight night vision optics
- Stearns flotation devices
Hunting, Shooting Sports, and Archery
- Irish Setter by Red Wing hunting boots and fishing shoes
- Irish Setter Apparel featuring hunting-inspired clothing
- NutriShield insect repellent
- Serious Grouse Hunting book
- Moonlight night vision optics
Fishing and Boating
- Irish Setter by Red Wing hunting boots and fishing shoes
- Irish Setter Apparel
- Norsemen Outdoors fishing gear
- StowMaster landing nets
- NutriShield insect repellent
- SpiderWire fishing line and rods/reels
- Johnson Fishing - Minn Kota motors, Mitchell Reels, Johnson Reels, Bass Buster Lures, DeckHand Anchors
- Moonlight night vision optics
- Stearns flotation devices
Travel and Hospitality
- New Zealand Tourism Board (North America)
- Coastal Hotel Group - Westward Look Resort, Southampton Inn, SeaVenture Inn
- San Diego Convention Center
- Port of San Diego - Airport, cruise ship terminal, parkland, regional tourism
- Inland Casino Group
- Lake Havasu Tourism
- St. James Hotel
Other
- Red Wing Shoe work boots for work and fashion
- Presidium insurance
- Presley Homes developer
- Dartmouth Development
- San Diego State University
- Private Industry Council - SELACO PIC