Results-driven PR & Media Relations

Press coverage and awards drive consumer interest and purchases.

We've helped dozens of outdoor brands earn awards like the coveted “Gear of the Year,” award from Outside Magazine, “Best of the Best,” from Field & Stream, “Editor’s Choice,” by Popular Mechanics and “Gear of the Year,” from 50 Campfires.

Many clients enjoy hundreds of pieces of coverage, millions in online readership delivery, hundreds of thousands of views, hundreds of social shares and critical backlinks to brand websites on an annual basis.

You can provide press coverage to sales reps, retailers and create point-of-purchase materials to generate enthusiasm and sales. We’ll deliver results with a tremendous return on investment (ROI).

Media monitoring and KPI reporting help companies track PR success in terms of media suitability, sentiment, estimated views and audience.

Reporting capabilities are available for a range of prices, depending on each client’s needs for reporting and measuring success.

Trust Us for Your Hunting & Fishing PR and Outdoor Product Media Relations

Firefly Publicity works in the hook-and-bullet category (hunting and fishing) as well as the tree hugger category (outdoor recreation).

We can seamlessly switch from talking with shooting editors to pitching products to a camping media outlet. Not every PR firm is comfortable in both worlds, but we live in both of them and have clients that sell across those categories.

Firefly Publicity plays well with others and frequently collaborates with clients’ internal marketing team, customer service departments and external agency partners.

Kim Emery of Firefly Publicity and outdoor writer Tom Claycomb
Kim Emery of Firefly Publicity

About Kim Emery

Firefly Publicity's owner, Kim Emery,  is laser-focused on public relations incorporating the latest technology and trends for connecting with media, delivering results and measuring performance KPIs to support corporate marketers’ objectives and reporting requirements.

Kim is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager.

Working with both small and large budgets, Kim has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films and tv shows.

Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

Why the name Firefly Publicity?

Firefly gif

Fireflies signify the best of the outdoors. They bring delight when they are discovered darting around in the night. These amazing creatures add sparkle and light to an otherwise dark sky. Kids love to capture them in glass jars and rub the phosphorescent material on themselves to glow in the dark. For adults they're an opportunity to remember when everything around us was new and magical. At Firefly Publicity, we strive to shine the same light on your outdoor products.