“Kim has done a great job getting our press releases in front of the right people to gain us valuable coverage in both online and print publications. She helped us use search listening to identify important trends for us to utilize in future content for press releases as well as "how-to" and informational articles for our website. She also helped us secure radio and podcast interviews to help us tell our story to a wider audience. We look forward to continuing our journey together.”

Corey Meyer, Co-Founder, Steelhead Outdoors Modular Gun Safes

 

“Kim is the total professional from the word “go!” She is super committed in her work and research on our products and adapts to constant change. She has made a big impact in what we want to accomplish as a brand and her knowledge of the outdoor industry has been so valuable. She is a rock star!”

Ethan Pole, Grizzly Coolers Marketing Director

 

“Kim Emery of Firefly Publicity and I met at a Professional Outdoor Media Association event several years ago. When the NBEF had the opportunity to do a brand refresh I knew Firefly Publicity would be a great fit. Our organization needed someone that could look at all forms of marketing, make suggestions and then assist with implementation. I highly recommend Firefly Publicity. It has been a good fit and Kim is a joy to work with."

Marilyn Bentz, Executive Director, National Bowhunter Education Foundation

 

"Kim has been a great asset for us as we launched Orion Coolers into an extremely competitive space with minimal resources. She’s well connected, super responsive, stays on task and always willing to help. Plus she always laughs at all of our silly jokes."

Damon Bungard, former Orion Coolers Brand Manager & Jackson Kayak Product Manager, now Marketing Director at BPI Outdoors

 

“It has been an absolute pleasure working with Kim Emery over the years at events and trade shows. She always goes above and beyond in supporting the Irish Setter brand. She is an expert on our brand and does a fantastic job of promoting our products to the media, industry influencers and social media platforms. I love working with Kim and seeing the enthusiasm that she brings to our booth at events and trade shows. Kim understands the industry, and how and where to best showcase our brand.”

William Grothe, Territory Technical Representative, Irish Setter Hunt and Work Footwear Brand, Red Wing Shoe Company

 

​ "I have had the privilege of working with Kim Emery for over a decade and know her to be a strong and effective advocate for the brands she represents. Kim understands the value of product placement and has supported our team with mission-critical gear to the benefit of her clients.”

Mitch Petrie, VP Programming, Outdoor Sportsman Group - Outdoor Channel, Sportsman Channel

 

“Kim Emery and Firefly Publicity always provide prompt, thorough, professional help when I need information and insights on hunting, fishing and general outdoor gear. Kim knows her product lines extremely well, as well as which products will be relevant to my areas of expertise. Kim also works the trade shows efficiently and intelligently by always keeping her appointments. She stays abreast of the latest products from her clients and their competitors, continually working to expand her network of writers, editors and other content providers. In short, it's a pleasure to work with her."

Patrick Durkin, Outdoor writer/editor, Wisconsin Outdoor Communicators Association President, Contributing Editor of Archery Trade Association, MeatEater Wildlife Research Contributor

 

“Kim sets the bar when it comes to public relations consultants. I’ve worked with her for nearly 20 years, and she’s never failed to provide information, images or product in a timely and courteous manner, even when I approach her last minute with a deadline looming. As an outdoors writer, I only wish others on her side of the business were as responsive and supportive. Her clients should be proud and thankful to have her representing their products.”

Ken Bailey, Hunting Editor, Outdoor Canada

 

"Kim Emery and Firefly Publicity are staples in the outdoor industry, with a proven track record for keeping journalists and outdoor communicators up-to-date on new products and ideas. Kim is a well-established liaison between companies and media to ensure the public stays current in all aspects of the outdoors. Her contagious smile is a testament to doing what she loves."

Brad Fenson, Outdoor writer/photographer

 

"Kim Emery does a great job promoting her clients' products. She knows how to pitch an idea and thinks of creative ways to reach influencers and consumers. Kim understands the importance of developing relationships with the media and has been doing that for years in the hunting and fishing industry."

Kelly Gohman, VP of Sales & Marketing The Bass Federation and former Associate Publisher North American Fisherman

 

"I’m an Outdoor Writer and publish about 200 articles/yr. and conduct 60 seminars/yr. so I’m always under the gun to meet deadlines. I love working with Kim. I can always count on her to be on time whether it’s getting me info for an upcoming article or sending me product for upcoming Product Reviews. She’s my go-to person on boot questions. I work with hundreds of people/companies. She’s the best."

Tom Claycomb III, outdoor writer

 

"Kim is one of the most dedicated and hardworking public relations consultants I’ve ever had the pleasure of working with on projects. We’ve collaborated on clients, such as Orion Coolers, and I always walk away from our conversations more positive and more educated than before. It’s always a real treat to collaborate with someone who truly cares about the client - and the outcome. Plus, she actually reads the Archery Wire, so I give her points just for that.”

Michelle Scheuermann, owner, BulletProof Communications, LLC; editor, The Archery Wire and President, Professional Outdoor Media Association

 

"Kim Emery was extremely helpful in the myriad of stories I've done about hunting, equipment and other subjects over the years. I never ever heard her say she couldn't do it. That's incredibly important to a photo-journalist."

Soc Clay, legendary photojournalist in the outdoor industry

 

"Kim Emery is a sharp strategist, as well as an experienced and effective tactical marketer: she's a real dream it -- and do it -- asset to those with whom she works. When the task includes consumer insights, Kim sets the "cookie cutter" aside and provides a thoughtful, informed and nuanced analysis; her communications tool kit for then reaching the profiled audience is varied and creatively deployed. It takes a gifted marketer to maintain this fresh, yet disciplined, approach across industries and from project-to-project, but you can expect no less from a partnership with Kim Emery."

Joan Wadkins, Director, GUMC Engagement & Annual Giving at Georgetown University Medical Center