Frequently Asked Questions

Q: I don't have a lot of money to spend on marketing. Why should I spend it on public relations?

A: Public relations is a very cost-effective way to promote your products or services to a lot of people. And when a writer says that a product is good it means a lot more than if a manufacturer itself said a product was good.

Don't underestimate the value of a third-party endorsement. Credibility counts.


Q: If I invest in public relations should I still advertise?

A: Public relations is a great communication tool. In fact, it's one of the first things to do to gain brand awareness. 

The downside of public relations is that the message cannot be controlled by the PR person or the client. 

A publication may use the wrong phone number in the article. Competitors' products may be included in the same article. 

A negative review may occur if someone isn’t working closely with the media. With advertising, the client controls the message.

Some consumers distrust paid advertising messages. The price to create and place the advertisement can also add up.


Q: Why should I hire Firefly Publicity when I can have my administrative assistant fulfill writer requests for information or samples?

A: Hiring a seasoned public relations professional to pro-actively contact writers will undoubtedly deliver more coverage for your company. 

A PR pro knows how to approach the media and pitch a story idea. An experienced pr pro will also know how to handle sensitive issues with care and tact. Remember, a careless "off-the-record" comment by your staff can easily lead to negative press. Someone who has had extensive media training will be able to handle difficult questions professionally.


Q: I just need someone to write a press release for me. Can you do that?

A: Firefly Publicity can write a general press release or tailor a release to a specific media outlet. We will take care to create a search engine optimized press release that can be placed on a client’s website. We're also happy to connect brands with the right audience by carefully selecting media outlets. Give us a shout and we'll get started right away.


Q: Can you buy media space for my ads or create my ads? Or create my website?

A: Firefly Publicity is focused on public relations services. By focusing our efforts on one communication discipline we can achieve greater results for our clients. We're not trying to be experts in everything. We can collaborate with other marketing partners or gladly refer clients to our colleagues that specialize in creating ads, buying media space, building websites or doing search engine marketing (SEM) and search engine optimization (SEO). Clients benefit from our "specialist" philosophy. We're keeping up with the latest techniques and technology in our public relations field. We simply couldn't maintain expertise in all areas when change is happening so quickly these days.


Q: What kind of clients do you work with?

A: Firefly Publicity will work with most clients. Of course, we prefer to work with companies who offer high quality products and services. 

We have extensive experience with clients in the outdoor recreation area: hiking, camping, hunting, fishing and boating.