Men’s Journal Online calls Irish Setter Wingshooter best upland hunting boot in a hunting gear review. The potential audience for this article is 6.5 million.

https://www.mensjournal.com/gear/best-hunting-boots

Outdoor PR firm Firefly Publicity understands that PR is often a long game. This article appeared over a year after product was shipped to the writer to be field-tested and reviewed. This hunting gear review was worth the wait!

Providing a product sample to an outdoor writer doesn’t necessarily guarantee the product will appear in a gear review or when the review will run. And brands aren’t promised that the product will be positively reviewed. If a product doesn’t perform well, it may be better not to be included in a hunting gear review at all.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.