Emails in August 2022 and a pair of boots later, scored Irish Setter boots another GearJunkie mention years later. Sometimes PR is a short- and long-game.

May 3, 2026/,
LaCrosse Burly Aero Review: A Rubber Boot That Doesn’t Suck to Wear

Couldn’t be happier that Irish Setter boots received a second shoutout from this writer. She likes the Mudtrek knee boots for cold conditions.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.
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