Comfort Is Always In Season With Irish Setter Soft Paws Rugged Shoes

 

RED WING, MN (June 2007) — Irish Setter introduces new additions to the Soft Paw line of rugged casual men’s footwear, perfect for off-road or everyday adventures and designed with the same quality featured in the extensive line of hunting boots.

The new Soft Paws feature a new sole design and updated styling but maintain the key comfort features that have made this a successful line. Available in both a chukka and oxford style, the Soft Paws feature full grain leather uppers, durable rubber outsoles, and leather covered memory foam cushioned footbeds with ScentBan Odor Inhibitor. Styles 3872 (oxford) and 3873 (chukka) retail at $89 and $99 respectively.

For those who prefer waterproof rugged shoes, Irish Setter is offering two new waterproof Soft Paw styles for Spring 08. These styles feature the same great comfort features of their non-wicking materials and the proven UltraDry membrane waterproofing system. These waterproof styles 3874 (oxford) and 3875 (chukka) retail at $119 and $129 respectively.

Don’t leave the comfort of Irish Setter in the woods but experience the quality all day, every day. The line will be available in January 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 3872, 3873, 3874, 3875.

                            

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.