Firefly Publicity Provides Public Relations for Hunting Products

Firefly Publicity is uniquely qualified to provide pr services to manufacturers of hunting products. Members of the Firefly Publicity team have helped companies in the outdoor recreation industry like hunting, fishing, camping, backpacking, trail running and mountaineering.

We have trusted relationships with publishers, editors and writers of top hunting magazines, television and radio shows and websites. While media relations is a key component in our public relations plans, Firefly Publicity has also created innovative influencer campaigns focusing on guides and outfitters. Our team also works closely with branded component makers like Mossy Oak, Realtree, Gore-Tex and Thinsulate to create cooperative efforts that maximize Firefly Publicity’s clients press coverage.

Over the years we’ve worked with large and small budgets, securing placements for our clients’ products in key publications like Field & Stream, Outdoor Life, American Hunter, North American Hunter, North American Fisherman, Petersen’s Hunting, Petersen’s Bowhunting, Game & Fish publications, Fishing & Hunting News, Bassmaster, Shot Business, and Fishing Tackle Retailer. Many clients can’t afford to advertise in the high-circulation publications so they really benefit from pr’s “free advertising.” Firefly Publicity maximizes every client’s marketing budget by helping them reach more hunters and fishermen than they could have with just advertising or through in-house public relations.

Firefly Publicity actively provides gear to writers for field testing. Our media contacts have helped clients like Irish Setter earn the coveted Field & Stream “Best of the Best” Award three times in the hunting boot category.

Public relations is a relatively inexpensive way for marketing hunting products. See your product on the pages of a prestigious magazine and watch how retailers and consumers react! Call Firefly Publicity to learn more about how they can help you. Call 651.388.7896 or visit

Visit for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.