Firefly Publicity Secures Press Coverage Through Proven Media Relations Techniques

Firefly Publicity provides a variety of public relations services. Media relations activities generally provide the best results for the money for our clients. Here’s a sampling of what we can do to promote your products and services:

  • Develop the message points
  • Write press releases
  • Select key media for your message
  • Contact the media via phone, email or personal visit
  • Schedule meetings with the press at trade shows
  • Coordinate product shipping for writers to test or photograph
  • Follow up to ensure the writers have everything they need
  • Deliver coverage samples for management, sales team and retailers
  • Evaluate the success and assign a dollar value to the coverage

Media relations is an on-going activity. A one-time effort won’t produce the desired results. Keep in mind that each media type has different lead times for its stories. Most magazines are called “long lead” publications. Writers at these magazines have to turn in their stories 3-4 months in advance. Newspapers and on-line media have the Firefly Publicity’s public relations professionals create a monthly contact plan and execute that plan every month for their clients.

Clients enjoy the benefit of placing their product or service in front of thousands of customers by hiring a pr firm like Firefly Publicity to handle their media relations activities. “Give us a good product and we’ll tell the world about it,” says Kim Emery, Firefly Publicity’s owner.

Visit for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.