Irish Setter Adds Six-Inch Option To Ladyhawk Women’s Hunting Boot Line;Sales Benefit The Breast Cancer Research Foundation

Irish Setter Ladyhawk Women's Hunting Boot #4885

Irish Setter Ladyhawk Women's Hunting Boot #4885

RED WING, MN (January 2009) — Irish Setter introduced a women’s hunting boot line in Fall 08. This latest addition provides an option for women looking for a 6” non-insulated, all brown boot. The Ladyhawk #4885 shares the streamlined silhouette, design details and proven performance features of the Irish Setter Ladyhawk line.

Irish Setter’s Ladyhawk hunting boot line benefits women in several ways. Irish Setter donates two percent of each Ladyhawk boot purchase to support The Breast Cancer Research Foundation®. The boots not only benefit a worthy cause – they also aim to improve the fit, comfort and performance of the sportswoman with its unique design and fit.

While most women’s hunting boots are nothing more than modified men’s boots, the Irish Setter Ladyhawks have been specifically created for women. Irish Setter developed a last that is shaped and detailed to provide superior fit for women. From a lower volume heel cup, to adjusted arch support to a more accommodating collar, the detail in these boots is geared toward higher performance and comfort for women.

The Irish Setter Ladyhawk series includes the new Ladyhawk Viper #4886 snake boot with Realtree All-Purpose camo, 200 grams of Thinsulate insulation, SnakeGuard, ScentBan, Ultra Dry waterproof membrane and side zipper and two 7” boots with ScentBan and UltraDry waterproof membranes. The Ladyhawk #3886 features 600 grams of Thinsulate Ultra insulation and brown on brown leather/nylon uppers. For hunters who need more insulation, the Ladyhawk #3887 contains 1000 grams of Thinsulate Ultra insulation in a Mossy Oak Break Up Camo/Brown leather package. The camo versions include a camo-wrapped EVA midsole. The boots are available in women’s sizes Medium 5-11.

“Irish Setter was pleased with the response to our Ladyhawk line. This new addition gives women more choices in their hunting footwear,” explained Irish Setter Product Manager, Kyle Rackiewicz.

The new Ladyhawk boots will be available in July 2009 at leading outdoor retailers. The Ladyhawk #4885’s suggested retail price is $109. Visit www.irishsetterboots.com for the retailer nearest you.

 

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: 4885, 3886, 3887, 4886.

 

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

 

 

 

                            

 

Kim Emery

Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films and tv shows. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

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