Irish Setter Apparel Creates Preston 3-in-1 Upland Jacket

Irish Setter Apparel Preston 3-In-1 Upland Jacket

Irish Setter Apparel Preston 3-In-1 Upland Jacket

  • MICRO OXFORD
  • STYLE: 830317/27/47 PRESTON
  • OLIVE, MOCHA, BLACK
  • SIZES: M L XL 2XL 3XL
  • TALL SIZES: LT XLT 2XLT
  • · Center back length measures 32” on size large

    · Waterproof, breatheable membrane

    · Three in one jacket

    · Zip out quilted vest liner that can be worn alone

    · Zipper front with snap placket

    · Inside cell phone pocket with zippered safety pocket

    · Two lower body zippered lining glove and scarf pockets

    Suggested retail $189. Available now.

    The Irish Setter brand, long known for its performance hunting boots, has extended its brand to apparel. Richlu Manufacturing is an authorized licensee of Red Wing Shoe Company. The line includes performance upland jackets and rugged casual jackets, vests, shirts and pants that are hunting-inspired.

    “Richlu was attracted to Red Wing’s Irish Setter brand because of its strength among both retailers and consumers,” said Richlu Vice President Gavin Rich. “Irish Setter’s loyal following appreciates its rich hunting footwear heritage. We’re confident that the generations who have worn the footwear will be equally receptive to the apparel.”

    “We thought the Irish Setter brand had the potential to broaden beyond footwear and that apparel would be a good start. Richlu’s values are in alignment with Irish Setter’s core values of quality, comfort and durability. That was a very important consideration when we evaluated this opportunity,” said Mark Dinndorf, Irish Setter Brand Manager. “We’re especially impressed with Richlu’s commitment to quality.”

    About Richlu

    Richlu Manufacturing was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada.

    About Irish Setter Boots

    Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

    ###

    Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

    Kim Emery

    Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.

    1 Comments

    1. Brian on May 17, 2010 at 2:58 am

      Excellent work buddy, continue the good work.