Irish Setter Apparel Uses Wool Loft Nature’s Technology

Facts about Wool Loft

  • Wool Loft insulation provides a high level of thermal comfort with its natural cooling and heating properties.
  • Wool Loft insulation can absorb moisture without feeling wet and therefore provides a natural moisture management system combined with natural odor blocking properties.
  • Wool Loft is 100% wool insulation. Quiet, cool, natural, easy-care, energy-efficient, and a renewable green resource.
  • Wool Loft insulation has been created, designed and tested by hunters and active people like you.

About Firefly Publicity

Visit for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.


Kim Emery

Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films and tv shows. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

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