IRISH SETTER® CREATES KNEE BOOT THAT’S 50% LIGHTER THAN TRADITIONAL RUBBER BOOTS

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RED WING, MN (December 2013) — New for Fall 2014, Irish Setter Rutmaster RPM knee boots are 50% lighter than traditional Irish Setter rubber boots. Their seamless design makes them waterproof and durable. RPM Technology is a breakthrough composite material that significantly reduces the weight of the boot for extreme comfort and added durability. The one-piece upper and sole also incorporates RPM material under foot for cushioning. Rutmaster RPM boots feature Irish Setter’s proven ExoFlex™ Performance Fit System for improved fit and easy on/off convenience. An Airmesh lining wicks moisture and allows air flow, while ScentBan™ eliminates foot and other odors. The Mud Claw RPM sole’s tread design offers an aggressive lug pattern for superb stability and traction, facilitating the release of mud and dirt.

  • Style # 4893 is a 17” pull-on knee boot in Realtree Xtra®camo, $174.99
  • Style #4895 is a 17” pull-on knee boot with 400 grams of Thinsulate® Ultra insulation in Mossy Oak® Break-Up Infinity® camo, $184.99

The original Rutmaster line became popular with hunters because of its revolutionary secure, comfortable fit provided by the patent-pending ExoFlex™ Performance Fit System. The ExoFlex™ panel in the back of the boot shaft expands to accommodate the back of the foot for easy entry. Then the panel contracts for a lock-tight, high-performance fit in an easy on/off waterproof, scentproof boot. All Irish Setter Rutmaster 17” knee boots feature a slim, comfortable profile. Rutmaster RPM boots are available in whole sizes from Men’s 8-14.

New Rutmaster RPM boots will be available in July 2014 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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About Firefly PublicityVisit https://www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

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Kim Emery

Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films and tv shows. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

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