Irish Setter Expands Award-Winning Snow Claw XT Cold Weather Boot Offering

Irish Setter Snow Claw XT Insulated Boot #4888

Irish Setter Snow Claw XT Insulated Boot #4888

RED WING, MN (January 2009) — The Irish Setter Snow Claw XT cold weather boot was just selected as Field and Stream’s “Best of the Best” hunting boot in September 2008 and already Irish Setter is expanding this insulated boot line. The new styles add a convenient side zipper for easy on/off and bring the height of the boot up to 15 inches. All Snow Claw XT boots contain the award-winning insulation package of 2000 grams of Thinsulate Ultra Insulation and a Thermal Boost of Aerogel embedded in the sole. Cutting-edge insulation technology – integrated into a hunting boot for the first time by Irish Setter – provides the ultimate insulation package for hunters, ice fisherman and snowmobilers so they can perform better longer and more comfortably during the coldest of weather conditions.

The Aerogel serves as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man. The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Now Irish Setter has provided this unique and innovative solution for extreme cold conditions underfoot in the hunting category. Hunters, ice fishermen and sportsmen on ATVs and snowmobiles will feel the difference. Amazing video demonstrations are available at www.aerogel.com.

 

The Snow Claw XT is a good example of Irish Setter innovation,” said Kyle Rackiewicz, Irish Setter Product Manager. “The Snow Claw XT is also a good example of collaboration. Input from our sales team and customers in the coldest regions of the world, Siberia and Minnesota, helped create this award-winning boot.”

The Irish Setter Snow Claw XT #4888 is a 15” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof construction, ScentBan, Mossy Oak Break-up Camo and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #4889 includes the same technical components but in an all black upper. The suggested retail price for the XT versions is $199.

The latest Snow Claw XT boots will available July 2009 at leading outdoor retailers. The existing Snow Claw XT styles #3888 and #3889 are available now. Visit www.irishsetterboots.com for the nearest retailer.

About Field & Stream’s Best of the Best

The Field & Stream testers, led by Peter Mathiesen, appreciated the addition of “the most significant new footwear insulating technology in decades” during a three-hour freezer wear test. They reported, “Our feet stayed toasty.” The testers were also impressed with the cleat construction that allows wearers to “glide over steep terrain.” This outsole is a vast improvement over bulky pac boots’ standard cleat construction. Testers also noted that the Snow Claw XT 10” uppers provide vertical stability. Field & Stream put the Snow Claw XT boots to the test, even cutting them with a saw to view the unique construction before giving their prestigious stamp of approval.

Each year editors of Field & Stream test hundreds of outdoor products, awarding the top performing items the coveted title of “Best of the Best.” Field and Stream’s testers devoted three months to rigorously testing each product and any that failed to withstand were immediately eliminated. The Snow Claw XT performed above and beyond, winning the prestigious title among many competing products. In addition to months of testing, the winning products were ultimately selected based on significance of the innovation, quality of the design, and the value they bring to hunters and fishermen. The criteria for evaluating footwear included comfort, warmth, reliability and water resistance.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 4888, 4889.

About Firefly Publicity

Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.

1 Comments

  1. Rocky on March 12, 2009 at 11:47 pm

    Wow, those sure beat the heck out of my hunting boots…a little leaky, about ten years old, long overdue for retirement…lol. Great report on the best hunting boots, thanks for sharing.