Irish Setter’s Manitou Is After-Hunt Apparel At Its Best

Irish Setter Manitou Men’s Quilted Fleece Shirt

Irish Setter Manitou

Irish Setter Manitou

WINNIPEG (January 2011) —The Irish Setter Manitou plaid fleece shirt retains body heat, even when wet, without becoming damp or clammy. A quilted insulated lining and zippered front fooler hidden beneath a seven-button front also keep the cold away. Traditional chest pockets with flap and button closures and two lower welt pockets offer functional storage. The Manitou is perfect as campfire attire or for running out for more firewood on a cool night. The Manitou has received the SEAL OF APPROVAL from North American Fisherman and North American Hunter.
This casual shirt is available in forest plaid and moss plaid in men’s sizes medium – 3XL and XL Tall and 2XL Tall now at leading sporting goods retailers; the suggested retail price is from $89 USD. A red/black buffalo plaid version became available in August 2010. The new blue/black plaid will be available August 2011The center back length measures 32″ on size large.The Irish Setter brand, long known for its performance hunting boots, has extended its brand to apparel. Richlu Manufacturing is an authorized licensee of Red Wing Shoe Company. The Fall 08 line includes performance upland jackets and rugged casual jackets, vests, shirts and pants that are hunting-inspired. “Richlu was attracted to Red Wing’s Irish Setter brand because of its strength among both retailers and consumers,” said Richlu Vice President Gavin Rich. “Irish Setter’s loyal following appreciates its rich hunting footwear heritage. We’re confident that the generations who have worn the footwear will be equally receptive to the apparel.”“We thought the Irish Setter brand had the potential to broaden beyond footwear and that apparel would be a good start. Richlu’s values are in alignment with Irish Setter’s core values of quality, comfort and durability. That was a very important consideration when we evaluated this opportunity,” said Mark Dinndorf, Irish Setter Brand Manager. “We’re especially impressed with Richlu’s commitment to quality.” Richlu Manufacturing was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada.
Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit ###
Visit for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.


  1. Peter Tard on July 22, 2008 at 11:51 am

    This is good page and I love this article, I recommended this to shop more of Apparel and Accessories in low price thank for visit.