Nanotechnology Makes Irish Setter Snow Claw XT Boots Warmer

RED WING, MN (January 2008) — The Irish Setter Snow Claw XT boots feature a Thermal Boost of Aerogel embedded in the midsole to serve as a barrier to heat loss between the foot and frozen ground or snow. Aerogel is a nanotechnology material that is composed of over 90% air – making it an extremely effective insulator with the lowest thermal conductivity of any solid material known to man.

The Aerogel material was developed for NASA and is just now being incorporated into footwear for the general public. Hunters and ice fishermen will feel the difference. Amazing video demonstrations are available at www.aerogel.com.

We’re always looking at technology from other industries to see how it could improve our footwear.  Once we figured out how to work with the Aerogel material to optimize its performance value, we knew we had to have it.  Ultimately, we ended up pairing it with 2000 grams of Thinsulate Ultra insulation to create the ultimate blend of insulating performance,” said Kyle Rackiewicz, Irish Setter Product Manager.

The Irish Setter Snow Claw XT #3888 is a 10” boot with 2000 grams of Thinsulate Ultra insulation, UltraDry waterproof membrane, ScentBan and aggressive Snow Claw XT Sole. The Snow Claw XT outsole tread pattern incorporates a multi-level cleat configuration that penetrates various depths of snow and mud – resisting slip by minimizing the creation of sheer layers. The Snow Claw XT #3889 provides the same technical components but in an all brown upper. The suggested retail price for the XT versions is $169.

The new Snow Claw XT boots will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for these products are: Snow Claw XT 3888, 3889.

 

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Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films and tv shows. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.

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