Companies exhibiting at trade shows like the SHOT Show should have press releases and press kits available for the writers and editors that stop by their trade show booth. The media uses these press releases for general and technical information. By making their job easier, you may increase the chances of your company’s products getting press coverage. Public relations is a cost-effective way of marketing your hunting products.
Traditional press kits included new product press releases, product photographs, a product catalog, price list and company background information, often called a backgrounder. These items were printed and placed in a folder. Today writers expect the same information but in a different format.
Press Kit Contents:
- Press releases posted on a company website in a Press Room or on a blog. Or press releases that can be emailed as attachments or copied into the body of an email.
- New product photography accessed through a Digital Asset Management system, downloaded from a website, emailed as needed or provided on a CD.
- Product catalogs handed out at the trade show or mailed afterward.
While technology has changed the format of press materials, the need for good press release content remains important. In fact, many marketing managers have found it’s actually more important now to have a trained professional writing press releases. Search engine optimization of press releases helps writers find information about your company and its products as well as drive consumers to your website to learn more about your product and purchase it.
If your company needs help creating press releases and a press kit, contact a pr firm like Firefly Publicity for assistance. The public relations firm could also invite press to your trade show booth, act as your liasion with the press during the trade show, follow up with media after the show and provide on-going media relations services to promote your company.
About Firefly Publicity
Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity. Visit www.fireflypublicity.com for more information.