Firefly Publicity secured new outdoor industry press coverage for Irish Setter with Shoot On showcasing the VaprTrek hunting boot in its recent feature. The article highlights the benefits of the extremely lightweight boot and covers other important features giving the brand valuable exposure to outdoor enthusiasts and gear buyers. The estimated views for Shoot On are 21.3K and 9.1K is the audience size. It’s important to note that product was shipped to the reviewer in April for this December feature. Lead times for hunting gear reviews can be longer than some clients anticipate.
This placement reaches hunters and reinforces Irish Setter boots’ position in the outdoor market. Earned media is an effective way for outdoor brands to build trust and awareness without paid advertising.
About Firefly Publicity
Outdoor PR firm Firefly Publicity helps outdoor, hunting, and recreation brands gain consistent media coverage through targeted PR outreach and strong relationships with top industry editors and reviewers.
