Outdoor PR firm Firefly Publicity works with hunting gear experts to secure credible outdoor gear reviews. This writer is a boot collector and has run 3 100-mile ultramarathons – he knows footwear!

Companies know that a trusted, third-party product review is worth gold. As consumers have developed a distrust for advertising they rely more and more on word-of-mouth recommendations from friends and online product reviews.

Firefly Publicity works with outdoor gear experts across many product categories. These experts frequently freelance for multiple media outlet, have their own media presence on social media and maintain their own blogs. In the past, magazines employed a large staff of writers and photographers. Now, most editorial content is created by freelancers. Firefly Publicity maintains a database of freelance outdoor writers that can’t be found in media software databases. Choose Firefly Publicity to promote your outdoor, hunting, fishing or shooting sports products or organization.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.