Start ICAST Press Releases Now

Maximize your marketing efforts by writing your product press releases now. Develop a strong electronic media kit that can be handled out in your ICAST booth and distributed in the Press Room. If you need assistance creating press releases, contact Firefly Publicity for a free estimate.

Press Kit and Press Release Contents

  • Product press release for each new product including product benefit, specs and manufacturer’s suggested retail price.
  • Product photo in hi-res and jpeg formats
  • Company backgrounder press release

Firefly Publicity will also attend the fishing industry’s annual ICAST trade show in Las Vegas, NV, July 14-16, 2010. Firefly Publicity representatives will meet with fishing equipment manufacturers to discuss how public relations can help them increase awareness and generate sales. Public relations is a relatively inexpensive way for marketing fishing products.

While public relations is always an important element in a company’s marketing mix, it becomes even more important for companies during a recession or economic down-turn. Media relations is a very cost-effective marketing tool that can be easily outsourced to a pr firm like Firefly Publicity. Firefly Publicity’s pr professionals started working in the fishing industry in 1986 and have established trusted relationships with fishing magazines and television shows.

To request an estimate or schedule an ICAST appointment, please call Firefly Publicity at 651.388.7896.

Firefly Publicity

Visit for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.