Insider Newsletter from Unleashes FFL Dealers to Optimize Their Businesses

KENNESAW, GA (November 19, 2014) — Beginning on November 19, more than 20,000 FFL stocking dealers with accounts at will receive the exclusive “inside intel” digital newsletter FFL Unleashed. It will deliver actionable advice, intelligence and market data to assistFFL dealers who sell new-in-the box guns as well as used gear on-line in building sales, tapping new markets, cutting labor costs, increasing efficiency, and boosting founder and CEO Steve Urvan said, “Three words clearly state the purpose of FFL Unleashed: Optimize Your Business. Each issue will share exclusive market intelligence mined’s terabytes of consumer transactional data. We’ll analyze this data to extract valuable trends and insights and share it with FFL dealers. With hundreds of thousands of transactions each month, we don’t just take the pulse of the industry, we are the pulse of what’s hot in the shooting sports world!”

Additionally, each FFL Unleashed will cover best retail and online marketing practices; industry research, news, and announcements; legislative and compliance updates; and breaking intel on makes, models and recalls. Articles, videos, and tutorials will explore ways to increase productivity and revenue with easily accessed assistance from the ToolBox.

Urvan adds, “For more than 15 years, FFL dealers and have been successfully working together to grow their businesses and expand the shooting sports industry. We believe the future holds even greater opportunities, and FFL Unleashed is one way we will help them realize additional value in their businesses.”

FFL Unleashed will be compiled and distributed monthly by FFL dealers who wish to receive FFL Unleashed can subscribe by establishing an account at and becoming part of the FFL Holder Network at

FFL Unleashed Concise Facts

  • Launches November 19, 2014
  • Available exclusively to FFL stocking dealers with accounts at
  • Launch circulation—20,000-plus FFL dealers
  • Initial monthly distribution via e-mail, backed by archival website
  • Website at:

ABOUT GUNBROKER.COM 15th is the world’s largest gun auction website. Launched in 1999, is an informative, secure and safe way to buy and sell firearms, ammunition and hunting/shooting gear online. promotes responsible ownership of guns and firearms. Aside from merchandise bearing its logo, sells none of the items listed on its website. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents.

Kim Emery:

SALES: To learn more about advertising in FFL Unleashed, contact Media Lodge:
Christen Everly
(952) 847-4437
Lee Sarles
(952) 847-4438


About Firefly Publicity

Visit for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.


Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.