Irish Setter® Outrider Viper Snake Boots With Side Zippers Offer More Convenience for Hunters

Irish Setter Outrider Viper Snake Boot

RED WING, MN (July 2011) — Irish Setter has developed a new Outrider Viper snake boot with convenient side zippers.

The Outrider Viper snake boot #883 is non-insulated and features SnakeGuard, UltraDry™ waterproof construction, 17” height, convenient side zipper with gussets and Realtree® AP camo. Hunters are already familiar with Irish Setter’s Outrider 1000 knee boot #828 with 1000 grams of Thinsulate Ultra® Insulation.

Both Outrider styles utilize the Ground Claw outsole with aggressive rubber cleats and serrated toe for grip on the steepest slopes. An EVA midsole provides shock absorption and reduces the overall weight of the boot.

“We’re answering a need in the marketplace for a well-constructed, comfortable snake boot,” explained Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company. “The Outrider Vipers will be available just in time for spring turkey hunting.”

The new Irish Setter Outrider Viper snake boots will be available for $179* in January 2012 at leading outdoor retailers. Visit for the retailer nearest you.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to offer customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit Irish Setter. The Hunt Never Ends.


About Firefly Publicity

Visit for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.