Irish Setter® Overland Hunting Boot Is Built For Extensive Hiking

Irish Setter Overland Hunting Boot

RED WING, MN (July 2011) — The Irish Setter Overland boot is a rugged hiking boot for hunters. Built to withstand the punishing conditions hunters encounter, the non-insulated Overland features full grain leather uppers, UltraDry™ waterproof construction, cushioned EVA midsole, protective rubber toe and aggressive Quest outsole. The toothy Quest rubber outsole provides superior traction on rocky and uneven terrain. Built on an athletic-inspired last, the Overland hunting boots are well-suited for scouting year round.

Offered in a grey leather version #2800 and brown leather version #2801, the Overland boots retail for $139* and will be available in January 2012 at leading sporting goods retailers. Visit www.irishsetterboots.com for the retailer nearest you.

“These Irish Setter Overland boots have the unique benefit of coming from the company that also makes the world-class Vasque hiking boots. In fact, we’re using the Quest outsole in our latest Vasque hiking boot models as well,” said Mark Dinndorf, Director of Irish Setter Product and Marketing for Red Wing Shoe Company.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to offer customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.

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About Firefly Publicity

Visit www.fireflypublicity.com for more information about its public relations services for outdoor products. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

Kim Emery

Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films and tv shows. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia.
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