Irish Setter Utilizes Gore-Tex In Fall 08 Boots

RED WING, MN (January 2008) — Irish Setter is utilizing the well known Gore-Tex waterproof membrane in several of its new Fall 08 styles.

Irish Setter has chosen Gore-Tex for its updated Tamarack big game hunting boots, the high elevation Alpine Guide hunting boot and the sporty Scout GTX rugged casual shoe.

“When we’re creating new high-end products, we always turn to Gore-Tex ,” explained Irish Setter Product Manager, Kyle Rackiewicz. “We have over 33 styles with Gore-Tex in our line.

The new Irish Setter boots with Gore-Tex will be available in July 2008 at leading outdoor retailers. Visit www.irishsetterboots.com for the retailer nearest you.

Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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Editor’s Note: Visit www.irishsetterboots.com/press for media information and images. Please use the login and password provided to access images in a variety of formats. The recommended images for this product are: Tamaracks 4800, 4801, 4802; Alpine Guide 2899; Scout GTX 833.

Visit www.fireflypublicity.com for more information. Firefly Publicity works closely with writers and editors to place products in media like magazines, newspapers, on-line content, radio and television. Public relations is a cost effective way for companies to maximize their marketing or advertising budget. Firefly Publicity is a results-oriented pr firm located in Red Wing, Minnesota. If you’re interested in gaining exposure for your company’s products, please contact Kim Emery at Firefly Publicity.

 

Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.

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