Richlu Announces Red Wing Shoes and Irish Setter Apparel Introductions

WINNIPEG (January 2008) — Richlu Manufacturing has signed agreements with The Red Wing Shoe Company to develop Red Wing and Irish Setter apparel lines.

The Red Wing apparel line consists of men’s leather outerwear inspired by Red Wing Shoe’s legendary leather. Irish Setter, long known for its performance hunting boots, is extending its brand to include performance upland jackets and rugged casual jackets, vests, shirts and pants that are hunting-inspired.

“Richlu was attracted to Red Wing’s brands because of their strength among both retailers and consumers,” said Richlu Vice President Gavin Rich. “The Red Wing Shoe brand is known worldwide and Irish Setter has loyal following that appreciates its rich hunting footwear heritage. We’re confident that the generations who have worn the Red Wing and Irish Setter footwear will be equally receptive to the apparel.”

“A core element of our Red Wing brand’s reputation is leather. We are known worldwide for the quality leather we use in our work footwear.  Extending this leather heritage to outerwear is a logical step” said Peter D. Engel, Director, Marketing Communications, Red Wing Shoe Company. “The Irish Setter offering combines the brand’s reputation for using innovative materials with the element of style that we believe will resonate with the outdoor enthusiasts. Richlu’s management team recognized these same core values and created a strong offering for our brands, our retailers and most importantly the consumer.“ 

The Irish Setter Fall 08 lines will debut at the SHOT Show in Las Vegas, February 2-5 in booth #6261.The new Irish Setter apparel line and Irish Setter boots will be available July 2008 at leading outdoor retailers.

The Red Wing and Irish Setter apparel lines will be shown at the Magic Fashion and Apparel Show, February 12-15 in Las Vegas, booth # 6837. The Red Wing apparel line will be offered at preferred retailers in July 2008.

Retailers can request appointments by contacting Bill Carmichael at 800-665-3369.

Richlu Manufacturing

was founded in 1939 and is a 100% family owned company located in Winnipeg, Canada. It has a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Richlu has evolved over the years and has become the largest maker of work wear in Canada and enjoys a reputation for quality, fit and competitive pricing.Today, Richlu is ISO 9001 certified, operates a major manufacturing facility in Winnipeg and also manufacturers internationally. Warehousing and distribution is done from three locations in Winnipeg and Pembina, North Dakota, with product being shipped to U.S.A., Europe, Japan and from coast to coast in Canada.

Based in Red Wing, MN, Red Wing Shoe Company has offered a unique blend of quality, tradition, Americana and style since 1905. Product lines range from traditional work boots to casual footwear for men and women. For more information on Red Wing brand premium shoes and work boots, visit

Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit





Kim Emery

Firefly Publicity's owner, Kim Emery, secures great press coverage for her outdoor clients through strategic PR plans, search-engine-optimized press releases and established relationships with media and industry insiders.